Affiliate Marketing

The Ultimate Guide To Affiliate Marketing for 2023

The Ultimate Guide To Affiliate Marketing for 2023

Affiliate marketing has been around since the dawn of the internet and lately, all you can see is a sudden splurge in interest recently.



According to Google Trends, the amount of searches for “affiliate marketing” has increased considerably over the last five years.

This clearly indicates that affiliates have a plethora of opportunities for the publishers as well as for the advertisers. It is the ultimate resort to make passive income.

Being an industry veteran, we have come up with the ultimate guide to affiliate marketing for 2021.

Whether you are a newbie or an affiliate, this practical guide to affiliate marketing will set you on the right path. It’s a step-by-step guide that teaches you the fundamentals of getting the most out of the channel.  If any particular topic interests you, feel free to skip ahead.

But before getting into this, here’s why you should invest your time in reading this guide:

  • Detailed Analysis
  • Market Trends
  • Future growth
  • Earning potential

Now that you are persuaded, let’s see what you’ll be discovering in this Affiliate Marketing Guide:

  • What is Affiliate Marketing?
  • Key Players in Affiliate Marketing
  • Affiliate Marketing Working Mechanism
  • Affiliate Marketing Statistics
  • Latest Affiliate Marketing Trends
  • Social Media and Affiliate Marketing
  • Affiliate Marketing Tips
  • Profitable Niches in Affiliate Marketing
  • Best Affiliate Marketing Tools
  • How to Choose Right Affiliate Product
  • Top Affiliate Marketing Events in the World
  • Alert! Collaborating with the Best Affiliate Network
  • FAQ’s
  • Decide who you want to be in affiliate marketing?
  • Conclusion

What is Affiliate Marketing?

Affiliate marketing is as straightforward as it gets: promote another company’s product and earn commissions on closed transactions.

In other words,

Affiliates promote the products of advertisers (merchants) and receive a predetermined commission percentage (amount) for every converted sale. The promotion could be done via digital platforms. A link is attached and if any action is taken, it will be counted as a sale. Thus, affiliate marketing is a performance-based marketing channel.

You’ll usually find the affiliate link to be used within a:

  • Blog post
  • Coupon page
  • Product review
  • Banner advertisement
  • Product comparison portal
  • Email campaign
  • Social media channel

Key players in Affiliate Marketing

Advertiser/Merchant: It could be a big company, creator, seller, brand, retailer, or vendor. They own the offer and pay affiliates the commission for driving traffic to their website.

Emma, “I run a shoe e-store”.

Publishers/Affiliates: They usually promotes the products or service. It could be individuals or businesses who are rewarded for generating clicks, leads, and/or sales for advertisers.

John, “I have a blog about shoes”.

Consumers/Users: End-user or customer who avails the product or service through an affiliate’s link. It makes the sales happen and make the affiliate process a success.

Jack, “I want to buy some shoes”.

Affiliate Network: Affiliate networks act as go-betweens for merchants who sell products and affiliates who promote them. Publishers (affiliates) use affiliate networks to search for brands (advertisers) and join their programs all in one place. On the other hand, they enable brands to reach a larger audience by recruiting affiliates through the network. In general, an affiliate network is a middle man that allows for tracking, contracting, reporting, and payment between publishers and advertisers.

Olivia, “We can help”.

How does Affiliate Marketing work?

Now that you have understood the key players, let’s check how affiliate marketing basically works.


Affiliate Marketing Statistics

After knowing the working mechanism and key players in affiliate marketing, if you’re still hesitant about whether or not to pursue affiliate marketing, check out these eye-opening statistics. It’ll assist you in making a wise decision.

  • It was recently revealed that more than 80% of brands have an affiliate program. (MediaKix)
  • A whopping 94% of publishers use several affiliate marketing networks. (Rakuten)
  • Mobile devices account for 50% of affiliate traffic. (CallHippo)
  • As many as 73% of merchants realize affiliate marketing programs fulfil their revenue targets. (FetchProfits)
  • Affiliate marketing is a massive global industry valued at $12 billion worldwide, while in the US it is expected to reach $ 6.82 billion. (IAB)
  • Affiliate marketing itself generates 15% of total revenue in the digital media sector.
  • Affiliate marketing is one of the top customer acquisition techniques, according to 38% of all marketers.
  • Organic search drives 5.66 times more traffic than those driven by paid traffic. (MOZ)
  • Mobile Optimized sites reported a 51% conversion rate. (QuickSprout)
  • The top three countries with the most global affiliate marketers include the USA with 57.44%, followed by Canada with 9.71% and the UK with 5.24%.

FUN FACT: The revenue generated by the Affiliate Marketing industry exceeds the GDP of many countries.

Latest Affiliate Marketing Trends

Now that you know how giant this industry is and more and more people are getting into it. Let’s have a look at the current trends in this money-making mechanism.

  1. Influencer Marketing is all the rage now: According to a recent study conducted by an eMarketer, it was found that 79% of US marketers struggle with measuring influencer marketing. Interpreting this, it was concluded that influencer and affiliate marketing make the perfect pair.
  2. The death of a third party cookie: If you haven’t already heard, it’s time to get ready. Google Chrome (which accounts for roughly 70% of all internet usage) intends to block all third-party tracking cookies by 2022. Furthermore, Apple is making tracking optional based on user opt-in.
  3. Localisation and Personalisation at scale: Did you know that 95% of online shoppers only buy goods from platforms that are presented in the language they understand? Localization can help ensure that your audience is engaged and ready to buy no matter where they are.
  4. Increase in seasonal and holiday profitability: According to Salesforce data, overall digital sales during the holiday season last year increased by 36% year on year and reached $270 billion globally. They were $60 billion in the United States alone, up 29% from 2019. Strategically utilize the National Day Calendar for planning your special sale events and offer lucrative discounts.
  5. Video is the future of content marketing: According to Wyzowl’s 2020 video marketing statistics study, 84% of respondents believe that seeing a brand’s video influenced them to buy a product or service. When asked how they’d want to learn about a product or service, two-thirds (66%) indicated they’d rather watch a short video.

All of this evidence demonstrates that affiliate marketing is far from dead. It has thrived at a time when many other businesses, such as food services, hospitality, and aviation, have suffered and will take years to recover. Consumers migrated online as a result of social distancing and lockdowns, which promoted both e-commerce and affiliate marketing.

Social Media and Affiliate Marketing

Social media has evolved into more than simply a communication tool. It is now more than just a method to communicate with family, friends, and coworkers. It has enabled multiple people to make some money – or a lot of money – during the previous decade. Affiliate marketing is one of many ways to advertise, market, and sell your products.

According to datareportal, in July 2021, there are 4.48 billion social media users worldwide, accounting for about 57% of the global population. This states that more than half of the world population is using social media. You can consider social media a goldmine if you are an affiliate. But consider using it appropriately.

There is another study that has been conducted by GlobalWebIndex. Its social media trends 2020 report illustrates how social media influences buying decisions. It demonstrates that younger age groups seem to be more interested in conducting product research online through social networks.


In May of this year, Gen Z and millennials, along with digital consumers in the Middle East and Latin America, were the driving force underneath recent rises in social media consumption.

Facebook, Instagram, Linkedin, Snapchat, Twitter, Tiktok, Whatsapp, Pinterest, among others are the countless social media platforms where all the affiliate marketers implement strategies to generate passive income.

All these reflect that social media is a deep pool in which every marketer should take a dive to fulfil their dream of earning big.

Affiliate Marketing Tips which are worth it!

Now that you are aware of social media and why it is crucial for you, let’s look for tips that will help you in the practical world.

  1. Building Content: As it is said that Content is the King. Well, to be part of the rich kingdom, you need to equip people with rich content, then only you can become part of a multi-million group. Make an optimised website and build a strong presence in your domain.
  2. Building Traffic: Everyone can get traffic but getting quality traffic then really helps you in getting conversions can only be earned via hard work and dedication. Therefore, start working on that and see the results in the long run.
  3. Think about Pre-Sell: Making a website doesn’t mean it reflects like a merchant site. Remember you are making the site for the humans, not for the bots. Therefore, provide valuable information rather than showcasing your selling approach.
  4. Become data-driven: The intelligent customer today looks for data-driven solutions. This not only builds trust but also helps them in making wise decisions. Make use of this strategy and start earning now.
  5. Develop a rapport: Cultivate an audience of your specific niche. This not only allows you to tailor your personalized affiliate campaigns but also helps you to increase the likelihood that you’ll convert.

What are the Most Profitable Niches for Affiliate Marketing in 2021?

Affiliate marketing remains an appealing revenue stream for publishers looking to grow their audiences and monetize their content channels due to low entry costs and a potentially lucrative return on investment (ROI). Nonetheless, success relies on identifying profitable verticals.

Listed below are the top affiliate verticals which give high commission.

Best Affiliate Marketing Tools

For every affiliate marketer, there are a lot of things to do before s/he can set up shop. From talking to hundreds of people, connecting with thousands on LinkedIn and blindly shooting emails to a plethora of affiliate managers, publishers, advertisers, and account handlers, it is quite a task on its own. Due to the complex nature of this task, affiliate marketing tools are of utmost importance for anyone in this position to make his/her life easier. And it’s not like it always has to be relating to affiliate marketing platforms— this affiliate marketing toolkit has everything that’s necessitous.

WordPress, Google Analytics, SEMRush, YoastSEO, Google Search Console, Grammarly, Duplichecker, MailChimp, Canva, Google AdSense, SpyPush, Shortcodes Ultimate, Everflow, TinyPNG, etc.

To read about all of them in-depth, click on the link.

Pro Tip for Affiliates: How to Choose Right Affiliate Product

Choosing the right affiliate product is again a headache. But don’t worry now. Follow the steps stated below and choose the affiliate product that is both profitable and recurring.

  1. Look for a hungry niche first
  2. Choose products with proven track records
  3. Select popular products
  4. Do Not choose products based on price alone
  5. Watch out for dishonest vendors
  6. Use reputable affiliate tracking systems
  7. Look for products with high commissions
  8. Promote only those products that you have the knowledge

Top Affiliate Marketing Events in the World

A Successful Business is built with Hard Work and dedication, but what it takes to keep running it for years and centuries is the proper network of people and connections in the industry.

And when it comes to Affiliate Marketing, being a part of events and conferences is an important component of a successful business in the industry.

Affiliate Managers, Publishers, CEOs of networks, Solution Providers can take a lot from these assemblies. The opportunities are unlimited; from establishing working relationships with partners to increased sales and expanded influence in the industry.

Below mentioned are the Top Affiliate Marketing Events and Conferences:

  1. Affiliate Summit East (New York, USA)

A must-attend event for all the marketers, who are involved very seriously and dedicatedly in the business. At Affiliate Summit East, you should expect more than 60+ countries’ participation, 310+ exhibitors and sponsors, 75+ industry expert speakers, and 5000+ attendees.

  1. China Joy (Shanghai, China)

China Digital Entertainment Expo and Conference, shortly called China Joy is one of the most influential Global Digital Entertainment Industry Events, held annually in Shanghai, China. The event provides extensive business services, along with bringing together brands, corporations, products, technologies and capitals.

  1. DMEXCO (Cologne, Germany)

DMEXCO is a tradeshow that attracts many brands, agencies, media, and tech players from the industry. In 2019, 40,000 visitors, nearly 1000 exhibitors and 700+ speakers were a part of this.

  1. Israel Mobile Summit (Tel Aviv, Israel)

The summit is one of the most influential mobile apps, game and AdTech events in EMEA. The people from the mobile phone fraternity will find this event very interesting.

  1. iGB Affiliate Amsterdam (Amsterdam, Netherlands)

Integrated with iGB Live, this iGaming show brings together affiliate programs, affiliates and B2B suppliers from around the world.

  1. Moscow Affiliate Conference (Moscow, Russia)

This event gathers media buyers, SEO specialists and marketers from around the world. It is another place where affiliates make connections.

  1. PI Live (London, UK)

A two-day speaker line-up sets up the show. Experts at these events discuss crucial methods of industry development and advancement through open discussions.

  1. Affiliate Summit West (Las Vegas, USA)

This is the winter part of the Affiliate Summit East. It is another well-known affiliate summit where publishers and advertisers interact with each other.

  1. PI Live Advanced (New York, USA)

This is a one-day conference dedicated to advanced level performance marketing, with an ultra-targeted agenda of enhancing performance marketing strategy.

  1. iGB Affiliate London (former London Affiliate Conference)

The primary focus of this annual meeting is to help businesses strike more deals and identify more areas for their growth with an excellent opportunity for 4 days of networking and learning.

  1. Affiliate World Global (Dubai, UAE)

One of the world’s premier gatherings of influential performance marketers and eCommerce entrepreneurs.

  1. Expo Afiliados Brasil (Sau Paolo, Brazil)

This is the best affiliate marketing congress in the Latin American region. The affiliate market in Brazil is valued hundreds of millions of dollars and is still growing.

  1. DMIEXPO (Tel Aviv, Israel)

This is the fastest-growing digital and affiliate marketing conference and expo in the world. It observes a wide number of participants from different regions.

Things to keep in mind while collaborating with the Best Affiliate Network

Working with the best affiliate network is what every publisher and advertiser dreams of but getting that best brand is still a daunting task. Therefore to reach there, we’ll be assisting you in finding the best. Look for the steps stated below and get associated with the best affiliate network.

  • Process and Methodology: Know about the network resources and tools that will delicately work for you.
  • Level of Customization: Vet the time an agency has spent to tailor its offer.
  • Verifiable Track Record: Check reviews, case studies, recommendations to understand if the network is good for you or not.
  • Stability in Service: Ask about their client retention rates and the time they spend on research.


Can you really make significant money using affiliate marketing?

Well, in the practical world, this is possible and people are earning millions. The internet is flooded with affiliate case studies. In the United States only, annual spending in this industry is expected to reach $8.2 billion by 2022. Considering the present and future stats, it’s very much understood that this industry is continuously flourishing.

How long does it take to make a passive income?

It may take some time to get to the point where you can generate a steady income through affiliate programs, so you should probably not quit your job right once. Typically, it takes anything from 6 months to several years to begin generating money online. Your ability to generate excellent content, optimise for SEO, drive traffic, and market your affiliate items will determine your total success. Don’t overlook the importance of active social media and email marketing. You will not become famous suddenly. However, by being constant in the promotion of affiliate products, having the appropriate marketing plan will lead you to your desired destination.

What are the best affiliate programs or offers (High paying) to promote in 2021?

If you are looking for high paying and trustable affiliate programs with 0% fraud, then you can look for Home Improvement Affiliate Program, Personal Loan Affiliate Program, Automotive Affiliate Programs, etc.

How do I succeed at affiliate marketing using a free method?

Simply, work on providing quality content as per Google’s latest algorithms. Always look for new technological changes and keep providing value to your customers. Above that, be consistent and stay motivated. Don’t give up too early. You’ll eventually see yourself succeeding.

How do you find an audience for affiliate marketing?

If you don’t have an audience, then you should probably use influencer marketing of your favoured niche. Use social media, forums, and webinars, to find your targeted audience.

Does the country matter in which you live for affiliate marketing?

Well, practically speaking, yes the boundaries matter. Trust factors, frauds, spam, commission rate are all things that vary from country to country. Therefore, it is suggested to look for the policies, terms and conditions before opting for any affiliate program. This will save your time and energy.

What people don’t tell you about affiliate marketing?

That you can earn passive income only and only by hard work and dedication. There is no shortcut to earning. Provide value to your customers and in return, you’ll be awarded for your hard work.

Which are the popular and reliable affiliate networks?

There are numerable affiliate networks. A few of the popular and reliable networks include Zappian, ShareASale, Awin, Amazon Associates, CJ Affiliate, etc.

Decide who you want to be in affiliate marketing?

There are countless techniques to generate money in the affiliate business; you have to choose one. You may either become a publisher or promote products from various companies and advertisers, or you can establish your own affiliate network and construct an all-around digital advertising business. You get to select which path to choose!

We recommend evaluating both roles and then make an informed decision.


Affiliate marketing is no longer associated with spammy websites or those seeking to make a quick buck. It is striving to strengthen its public image, with a particular emphasis on partnerships and authenticity.

Today more and more people are joining hands and relying on affiliate marketing to earn extra income. Digital world is flooded with content creators and viewers. People are following the trend.

What are you waiting for? Don’t lose the opportunity. Now is the correct time. Design a compelling website that generates sales.

With all the information in your hand, kick start your affiliate journey (if you haven’t) and give wings to your dreams.

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