Affiliate marketing has been around since the dawn of the internet and lately, all you can see is a sudden splurge in interest recently.
According to Google Trends, the amount of searches for “affiliate marketing” has increased considerably over the last five years.
This clearly indicates that affiliates have a plethora of opportunities for the publishers as well as for the advertisers. It is the ultimate resort to make passive income.
Being an industry veteran, we have come up with the ultimate guide to affiliate marketing for 2021.
Whether you are a newbie or an affiliate, this practical guide to affiliate marketing will set you on the right path. It’s a step-by-step guide that teaches you the fundamentals of getting the most out of the channel. If any particular topic interests you, feel free to skip ahead.
But before getting into this, here’s why you should invest your time in reading this guide:
Now that you are persuaded, let’s see what you’ll be discovering in this Affiliate Marketing Guide:
Affiliate marketing is as straightforward as it gets: promote another company’s product and earn commissions on closed transactions.
In other words,
Affiliates promote the products of advertisers (merchants) and receive a predetermined commission percentage (amount) for every converted sale. The promotion could be done via digital platforms. A link is attached and if any action is taken, it will be counted as a sale. Thus, affiliate marketing is a performance-based marketing channel.
You’ll usually find the affiliate link to be used within a:
Advertiser/Merchant: It could be a big company, creator, seller, brand, retailer, or vendor. They own the offer and pay affiliates the commission for driving traffic to their website.
Emma, “I run a shoe e-store”.
Publishers/Affiliates: They usually promotes the products or service. It could be individuals or businesses who are rewarded for generating clicks, leads, and/or sales for advertisers.
John, “I have a blog about shoes”.
Consumers/Users: End-user or customer who avails the product or service through an affiliate’s link. It makes the sales happen and make the affiliate process a success.
Jack, “I want to buy some shoes”.
Affiliate Network: Affiliate networks act as go-betweens for merchants who sell products and affiliates who promote them. Publishers (affiliates) use affiliate networks to search for brands (advertisers) and join their programs all in one place. On the other hand, they enable brands to reach a larger audience by recruiting affiliates through the network. In general, an affiliate network is a middle man that allows for tracking, contracting, reporting, and payment between publishers and advertisers.
Olivia, “We can help”.
Now that you have understood the key players, let’s check how affiliate marketing basically works.
After knowing the working mechanism and key players in affiliate marketing, if you’re still hesitant about whether or not to pursue affiliate marketing, check out these eye-opening statistics. It’ll assist you in making a wise decision.
FUN FACT: The revenue generated by the Affiliate Marketing industry exceeds the GDP of many countries.
Now that you know how giant this industry is and more and more people are getting into it. Let’s have a look at the current trends in this money-making mechanism.
All of this evidence demonstrates that affiliate marketing is far from dead. It has thrived at a time when many other businesses, such as food services, hospitality, and aviation, have suffered and will take years to recover. Consumers migrated online as a result of social distancing and lockdowns, which promoted both e-commerce and affiliate marketing.
Social media has evolved into more than simply a communication tool. It is now more than just a method to communicate with family, friends, and coworkers. It has enabled multiple people to make some money – or a lot of money – during the previous decade. Affiliate marketing is one of many ways to advertise, market, and sell your products.
According to datareportal, in July 2021, there are 4.48 billion social media users worldwide, accounting for about 57% of the global population. This states that more than half of the world population is using social media. You can consider social media a goldmine if you are an affiliate. But consider using it appropriately.
There is another study that has been conducted by GlobalWebIndex. Its social media trends 2020 report illustrates how social media influences buying decisions. It demonstrates that younger age groups seem to be more interested in conducting product research online through social networks.
In May of this year, Gen Z and millennials, along with digital consumers in the Middle East and Latin America, were the driving force underneath recent rises in social media consumption.
Facebook, Instagram, Linkedin, Snapchat, Twitter, Tiktok, Whatsapp, Pinterest, among others are the countless social media platforms where all the affiliate marketers implement strategies to generate passive income.
All these reflect that social media is a deep pool in which every marketer should take a dive to fulfil their dream of earning big.
Now that you are aware of social media and why it is crucial for you, let’s look for tips that will help you in the practical world.
Affiliate marketing remains an appealing revenue stream for publishers looking to grow their audiences and monetize their content channels due to low entry costs and a potentially lucrative return on investment (ROI). Nonetheless, success relies on identifying profitable verticals.
Listed below are the top affiliate verticals which give high commission.
For every affiliate marketer, there are a lot of things to do before s/he can set up shop. From talking to hundreds of people, connecting with thousands on LinkedIn and blindly shooting emails to a plethora of affiliate managers, publishers, advertisers, and account handlers, it is quite a task on its own. Due to the complex nature of this task, affiliate marketing tools are of utmost importance for anyone in this position to make his/her life easier. And it’s not like it always has to be relating to affiliate marketing platforms— this affiliate marketing toolkit has everything that’s necessitous.
WordPress, Google Analytics, SEMRush, YoastSEO, Google Search Console, Grammarly, Duplichecker, MailChimp, Canva, Google AdSense, SpyPush, Shortcodes Ultimate, Everflow, TinyPNG, etc.
To read about all of them in-depth, click on the link.
Choosing the right affiliate product is again a headache. But don’t worry now. Follow the steps stated below and choose the affiliate product that is both profitable and recurring.
A Successful Business is built with Hard Work and dedication, but what it takes to keep running it for years and centuries is the proper network of people and connections in the industry.
And when it comes to Affiliate Marketing, being a part of events and conferences is an important component of a successful business in the industry.
Affiliate Managers, Publishers, CEOs of networks, Solution Providers can take a lot from these assemblies. The opportunities are unlimited; from establishing working relationships with partners to increased sales and expanded influence in the industry.
Below mentioned are the Top Affiliate Marketing Events and Conferences:
A must-attend event for all the marketers, who are involved very seriously and dedicatedly in the business. At Affiliate Summit East, you should expect more than 60+ countries’ participation, 310+ exhibitors and sponsors, 75+ industry expert speakers, and 5000+ attendees.
China Digital Entertainment Expo and Conference, shortly called China Joy is one of the most influential Global Digital Entertainment Industry Events, held annually in Shanghai, China. The event provides extensive business services, along with bringing together brands, corporations, products, technologies and capitals.
DMEXCO is a tradeshow that attracts many brands, agencies, media, and tech players from the industry. In 2019, 40,000 visitors, nearly 1000 exhibitors and 700+ speakers were a part of this.
The summit is one of the most influential mobile apps, game and AdTech events in EMEA. The people from the mobile phone fraternity will find this event very interesting.
Integrated with iGB Live, this iGaming show brings together affiliate programs, affiliates and B2B suppliers from around the world.
This event gathers media buyers, SEO specialists and marketers from around the world. It is another place where affiliates make connections.
A two-day speaker line-up sets up the show. Experts at these events discuss crucial methods of industry development and advancement through open discussions.
This is the winter part of the Affiliate Summit East. It is another well-known affiliate summit where publishers and advertisers interact with each other.
This is a one-day conference dedicated to advanced level performance marketing, with an ultra-targeted agenda of enhancing performance marketing strategy.
The primary focus of this annual meeting is to help businesses strike more deals and identify more areas for their growth with an excellent opportunity for 4 days of networking and learning.
One of the world’s premier gatherings of influential performance marketers and eCommerce entrepreneurs.
This is the best affiliate marketing congress in the Latin American region. The affiliate market in Brazil is valued hundreds of millions of dollars and is still growing.
This is the fastest-growing digital and affiliate marketing conference and expo in the world. It observes a wide number of participants from different regions.
Working with the best affiliate network is what every publisher and advertiser dreams of but getting that best brand is still a daunting task. Therefore to reach there, we’ll be assisting you in finding the best. Look for the steps stated below and get associated with the best affiliate network.
Can you really make significant money using affiliate marketing?
Well, in the practical world, this is possible and people are earning millions. The internet is flooded with affiliate case studies. In the United States only, annual spending in this industry is expected to reach $8.2 billion by 2022. Considering the present and future stats, it’s very much understood that this industry is continuously flourishing.
How long does it take to make a passive income?
It may take some time to get to the point where you can generate a steady income through affiliate programs, so you should probably not quit your job right once. Typically, it takes anything from 6 months to several years to begin generating money online. Your ability to generate excellent content, optimise for SEO, drive traffic, and market your affiliate items will determine your total success. Don’t overlook the importance of active social media and email marketing. You will not become famous suddenly. However, by being constant in the promotion of affiliate products, having the appropriate marketing plan will lead you to your desired destination.
What are the best affiliate programs or offers (High paying) to promote in 2021?
If you are looking for high paying and trustable affiliate programs with 0% fraud, then you can look for Home Improvement Affiliate Program, Personal Loan Affiliate Program, Automotive Affiliate Programs, etc.
How do I succeed at affiliate marketing using a free method?
Simply, work on providing quality content as per Google’s latest algorithms. Always look for new technological changes and keep providing value to your customers. Above that, be consistent and stay motivated. Don’t give up too early. You’ll eventually see yourself succeeding.
How do you find an audience for affiliate marketing?
If you don’t have an audience, then you should probably use influencer marketing of your favoured niche. Use social media, forums, and webinars, to find your targeted audience.
Does the country matter in which you live for affiliate marketing?
Well, practically speaking, yes the boundaries matter. Trust factors, frauds, spam, commission rate are all things that vary from country to country. Therefore, it is suggested to look for the policies, terms and conditions before opting for any affiliate program. This will save your time and energy.
What people don’t tell you about affiliate marketing?
That you can earn passive income only and only by hard work and dedication. There is no shortcut to earning. Provide value to your customers and in return, you’ll be awarded for your hard work.
Which are the popular and reliable affiliate networks?
There are countless techniques to generate money in the affiliate business; you have to choose one. You may either become a publisher or promote products from various companies and advertisers, or you can establish your own affiliate network and construct an all-around digital advertising business. You get to select which path to choose!
We recommend evaluating both roles and then make an informed decision.
Affiliate marketing is no longer associated with spammy websites or those seeking to make a quick buck. It is striving to strengthen its public image, with a particular emphasis on partnerships and authenticity.
Today more and more people are joining hands and relying on affiliate marketing to earn extra income. Digital world is flooded with content creators and viewers. People are following the trend.
What are you waiting for? Don’t lose the opportunity. Now is the correct time. Design a compelling website that generates sales.
With all the information in your hand, kick start your affiliate journey (if you haven’t) and give wings to your dreams.