About the Opportunity

We are seeking a media buyer who will be looking after Developing & implementing effective PPC campaigns to hit goals and ROI, both short term and long term along with Managing PPC budgets, while building & strengthening platform accounts & key relationships .Candidate with good analytics who can monitor and review keyword bidding, daily and monthly budgeting, clicks, quality score and other important campaign metrics.

Roles & Responsibilities 

• Plan, execute, and regularly optimize PPC campaigns’ performance (multiple optimizations in a day – if needed).
• Analyze and support the implementation of our paid marketing strategies.
• Examine correlations between prospecting activities, revenue, and budget.
• Measure and optimize our paid marketing using vendor-specific dashboards, Google Analytics.
• Stay up-to-date with digital marketing trends and potential new channels and strategies to keep us ahead, including updates to social media marketing, attribution, and programmatic media buying.
• Understanding of the various paid marketing channels and technologies, including Google Ads, paid search, retargeting, social network advertising (Facebook, Twitter, LinkedIn, Pinterest, and more), and content distribution and placement networks.
• Understanding of website tracking tags (Conversion and retargeting).
• Analyze trends, along with qualitative and quantitative data to recommend campaign changes and updates.
• Track and analyze website track now and provide regular internal reports.
• Create performance reports with recommendations for improvements distribution process.
• Intra-team coordination to understand how the campaigns can yield more quality leads

Requirements

• Proficiency in English
• Good knowledge of MS-Excel.
• Knowledge of PPC and Domain redirect model
• Aware about the technologies used to build the domain capabilities

Qualification   

Graduate (Preferred from Finance and Marketing Background)

Experience

2+Years Experience in List management and Campaign Analyst