How to Use Facebook Lead Generation Ads: Best Practices

Be it for B2B tech companies or professional and local services, Facebook Lead Generation Ads can help to magnetically attract your target audience and establish a stable lead pipeline for your business.

With Meta’s aim to help brands connect with their audience on a more direct and personal level, it has now become imperative for businesses to explore the benefits of running lead-generation ads on Facebook.

Let’s explore this concept in detail.

What are Lead Ads?

A lead ad is an advertisement campaign that is designed to capture the attention of your audience while promoting opportunities to connect, such as newsletter subscriptions, demo requests, first-time purchase discounts, and festival promotions.

When users click on a promotional lead ad, they are redirected to an instant form that interested leads can fill out with their contact details. In essence, the goal is to capture the details of the target audience who are interested to know more about the brands they love. By using the Facebook Lead Ads tools and setting up ad campaigns, businesses can tap into the 2.9 billion population of the social media platform.

How Facebook Lead Ads work?

Generating quality leads and managing lead data is now easy with Facebook Lead Generation Ads.

A major aspect of Facebook lead ads is that they are optimized for mobile users. That’s key for 88% of mobile users on Facebook who prefer to scroll away on their smartphones instead of hovering on bulky desktops.

The Facebook lead generation tool cuts out the middlemen by allowing the business to connect with its consumers directly. When users come across any ad, they can sign up for the offer and opt into the email list directly from a sponsored post.

Viewers can fill out a form directly from the ad or via a redirected landing page where Facebook can autofill some of the fields for them. Automation of multiple steps leads to saving time – which is important for today’s fast-paced generation.

Businesses can also sync a promotional ad with their CRM database or check the in-built Facebook Ads Manager page to find the people who have opted in. This enables the marketing team to follow up more quickly, which contributes towards successful lead conversion.

How to Run Lead Generation Ads on Facebook?

Before you learn how to create lead generation ads on Facebook, you need to know how to create Facebook lead form: 

1. On your Facebook page, click on the “More” tab and select “Publishing Tools”. 
2. On the left side of your screen, click on Forms Library and then “Create.” 
3. Once redirected, click on “New Form” and click on “Next”. 
4. Now, you get the opportunity to customize your form the way you like. Give your form a name, select Form Type, add an introduction and headlines, and format the form the way you like – there are a lot of cool things to do!
5. Next, don’t forget to input the relevant details in the Privacy Policy section.  
6. Once you are done, click on “Save” in the upper right corner of the screen. Once prompted to finalize your form, click on “OK.” And voila, your lead generation form is ready!

Now, go to your Forms Library, open the form you just created, add the placeholder’s information, and click on “Submit.” 

Now, how to generate leads with Facebook ads?

You can now hop into the Ads Manager section to create your Facebook ad campaign. 

1. After clicking the Ads Manager tab, click on “Create” in the top left corner. 
2. Once prompted, select “Lead Generation” as your objective and fill in the details of your campaign. 
3. Choose the form you plan to use for the advertisement. 

You can either choose between an ‘On Facebook’ form or an ‘On my website’ form. The former will let you use the saved instant form. The latter will take users directly to your preferred landing page.

You would also be required to accept the Terms and Conditions of Facebook Lead Ads before proceeding any further. 

Decide what prefilled customer information you would like to include in your form and tick the boxes next to that information.

            5. You also have to choose your target audience, budget, placements, and schedule.

           6. By selecting the “Edit” option, you can modify your headline, and body copy, and add a call to action (CTA). The preview of the ad will be on the right side of your screen as you create it.

            7. Click on “Finish” in the top-right corner once you are done with the customization. Review your ad from                       Ads Manager, and when you’re ready to publish, click Confirm.

Now, when someone clicks on your lead ad, they’ll be prompted to fill out the form and submit their responses. You can download this data directly from Meta Business Suite, Ads Manager, or your integrated CRM software.

Benefits of Facebook Lead Ads 

One of the biggest benefits of using Facebook for lead generation is that it lets you take advantage of your Facebook community. Facebook ads for lead generation help you build an audience base that aligns with the brand image of your business. You may notice that your best customers belong to the same age group or share similar interests, and Facebook lets you target those specific groups.

This encourages direct sales activity via the app while also giving consumers the opportunity to interact with businesses and brands that they resonate with.

Let’s take this lead generation Facebook ad example. Say you are offering a culinary workshop; you can create a targeted ad with the question, ‘What culinary trick would you like to learn?’ Based on the answer, the ad campaign can dynamically direct the user to a landing page with more information about a specific workshop.

Additionally, the Facebook ads lead generation tool ensures a simplified data collection process. The entire process is seamless, with options to link a lead gen ad to an official website via a simple CTA button.

Tips to Optimize Facebook Lead Ads 

Here are some Facebook lead generation ads best practices that you can implement to ensure an awesome ad campaign: 

1. Be clear about your offer

Explain your product upfront in simple-to-understand language so that consumers understand what they are signing up for. Consider adding images and CTAs that are direct and straightforward. The more complex an ad campaign comes across, the higher the chance of the user abandoning the form increases. 

 2. Ask the right questions

Most users prefer quick questions that can be answered within seconds. A lead generation form that prompts a user to provide some basic information and, in turn, offers a comprehensive idea of the product can work wonders. Try to add more multiple-choice questions that are developed as per the target demographic. 

  3. Tap into the right target group

Getting in touch with the right people at the right time is crucial for the growth of any business. Your goal should be to reach out to people whose buying patterns align with your lead ad’s objectives. Make sure to set the location, age group, and interests of your target audience correctly while customizing your ad campaign.  

4. Never miss following up

The quicker your follow-up, the better. You can either choose to use Facebook Messenger or integrate other messaging apps to contact your consumers fast and secure potential leads. 

Takeaway

Facebook lead generation ads let you tap into potential leads who are already part of the world’s biggest social media platform. Thanks to the in-built ad campaign tool, Facebook lead generation doesn’t require any third-party software.

Thousands of brands use Facebook Ads to run successful lead generation. All you need to do is think of an attractive offer and design an awesome ad that offers your target audience what they are looking for. 

Frequently Asked Questions

1. Can we generate leads from Google Ads?

Yes, this is because registering to Google Ads services allows you to promote your business across platforms other than Google. This directly results in consistent high-quality traffic to your website.

2. What is the difference between leads and website traffic on Google Ads?

The volume of visitors entering your website correlates to website traffic, whereas leads are potential consumers who have expressed interest in a product or service by submitting contact information.

3. How to buy leads from Google?

Google does not directly share leads with any business. Instead what you can do is run a successful ad campaign to collect contact information of potential buyers.