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Email Campaign Analyst ATL

Marketing Team

1 December 2022

Full Time

3+ Year

About the opportunity

We are looking for an Digital campaign Analysts to support our digital marketing team. Your responsibilities will include tracking online marketing trends, collecting and analyzing data, developing campaign strategies, optimizing and reporting online campaign performance, and communicating with clients.

Responsibilities-

  • Asset Creation and generate dynamic email templates, Understands the content and compliance matrix of design across channels.
  • Creative Analysis and testing
  • Develop an in-depth understanding of marketing KPIs across channels and. Understanding of terms like ECPM, CPC, CPL, EPL, etc.
  • Set up and Manage Tracking Mechanisms: Work with developers & IT to implement new tracking tools and ensure they are working properly on an ongoing basis.
  • Planning, Scheduling, Managing, and Analyzing, reviewing the performance of campaigns in order to gather information and insights for better Campaign Planning and Strategic decisions.
  • Standardized Reporting: Work with internal stakeholders to determine ongoing business intelligence needs in order to design, develop and produce ongoing reports and dashboards to support the business.
  • Partner with the data automation team to define target list segmentation for campaigns while maintaining data hygiene.
  • Strong understanding of warm-up, data segmentation and utilization, and understanding of relevance reactor and data lake etc.
  • Having knowledge of multiple (at least two) channels and setups to move to specialist, technical or media planning track creating channel marketing strategy and process.

Requirements-

  • Excellent written and verbal communication skills, interpersonal and collaboration skills.
  • Sound knowledge of Digital Marketing industry.
  • Knowledge of Intermediate level of MS Office and HTML
  • Comfortable with analysis on Data and Numbers.

Experience- Minimum of 3 years in the relevant domain.

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