About the opportunity
We are looking for an Campaign Analysts to support our digital marketing team. Your responsibilities will include tracking online marketing trends, collecting and analyzing data, developing campaign strategies, optimizing and reporting online campaign performance, and communicating with clients. The right person for this role is marketing and tech savvy, data-driven, with proven hands-on SMS and CRM experience.
Roles and Responsibilities
- Manage large scale SMS marketing campaigns from development to execution
- Establish targeting strategies based on customer lifecycle segmentation & predictive analytics
- Continuously measure and optimize campaign performance while also establishing benchmarks and recommending future tests
- Conduct frequent analysis of competitor programs looking for insights around targeting, promotional offers, and cadence/delivery timing
- Analyze and track data to maximize the performance of SMS campaigns to achieve customer acquisition, conversion, and growth goals
- Communicate campaign performance to clients and build a clear roadmap for the future
- Number oriented and analytical
- Attention to detail
- Quick learner: Should be very comfortable with new technology
- You must have good people skill
- Deadline oriented
- Preference to Data/Networking/Digital Marketing certifications/training holders.
- Understand tech and infra.
- Understanding of performance KPI’s (CTR,CR,EPRS,EPC,CPC)
- Good with Microsoft Excel
Qualification – Any graduate