Marketing
Department

Job Position: Digital Campaign Analyst

Based Location Bhopal

About the opportunity

The Assistant Team Lead - Email Campaign is responsible for creating, developing, optimizing, support and executing email marketing campaigns as well as drip campaigns. Determines target audience devises a campaign and launches an email campaign to create branding and generate leads for the business. Additionally, the Email Marketing Specialist will work in landing page creative – design and builds.

Role and Responsbilities

  • Report on sales revenue generated from email marketing efforts
  • To Ensure email rendering across multiple browsers and ISPs
  • To Ensure email marketing message is conveyed clearly and delivered properly to prospects
  • Ability to analyze information gathered from multiple sources to suggest, plan and execute changes designed to engage customers.
  • Partner with digital channel teams to improve data quality, reporting, and segmentation strategies.
  • Track and analyze direct and automated marketing campaigns
  • Use statistical analysis and reports to create automation campaigns
  • Maintain email marketing production schedule to ensure accurate and timely delivery of all email campaigns.

Requirements

  • Must have a strong knowledge of HTML,CSS.
  • Knowledge of email marketing trends/technologies/CAN-SPAM laws.
  • Knowledge of latest digital marketing trends
  • Experience with email automation tools
  • Sense of ownership and pride in your performance and its impact on company’s success
  • Critical thinker and problem-solving skills
  • Good Communication and Management skills.

Qualification Any Graduate and Post-Graduate

Experience Minimum 3 to 5 years of experience in Digital marketing

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