About the opportunity

The Assistant Team Lead – Email Campaign is responsible for creating, developing, optimizing, support and executing email marketing campaigns as well as drip campaigns. Determines target audience devises a campaign and launches an email campaign to create branding and generate leads for the business. Additionally, the Email Marketing Specialist will work in landing page creative – design and builds.

Role and Responsbilities

• Report on sales revenue generated from email marketing efforts
• To Ensure email rendering across multiple browsers and ISPs
• To Ensure email marketing message is conveyed clearly and delivered properly to prospects
• Ability to analyze information gathered from multiple sources to suggest, plan and execute changes designed to engage customers.
• Partner with digital channel teams to improve data quality, reporting, and segmentation strategies.
• Track and analyze direct and automated marketing campaigns
• Use statistical analysis and reports to create automation campaigns
• Maintain email marketing production schedule to ensure accurate and timely delivery of all email campaigns.

Requirements

• Must have a strong knowledge of HTML,CSS.
• Knowledge of email marketing trends/technologies/CAN-SPAM laws.
• Knowledge of latest digital marketing trends
• Experience with email automation tools
• Sense of ownership and pride in your performance and its impact on company’s success
• Critical thinker and problem-solving skills
• Good Communication and Management skills.

QualificationAny Graduate and Post-Graduate