Marketing
Department

Job Position: Digital Campaign Analyst

Based Location Bhopal

About the opportunity

The Assistant Team Lead - Email Campaign is responsible for creating, developing, optimizing, support and executing email marketing campaigns as well as drip campaigns. Determines target audience devises a campaign and launches an email campaign to create branding and generate leads for the business. Additionally, the Email Marketing Specialist will work in landing page creative – design and builds.

Role and Resposibilities

• Report on sales revenue generated from email marketing efforts
• Manage the eWay platform which is an alternative way to earn revenue.
• Ensure email marketing message is conveyed clearly and delivered properly to prospects
• Analyze and utilize data to improve Marketing program performance.
• Partner with digital channel teams to improve data quality, reporting, and segmentation strategies.
• Develop and code the list segmentation for all direct and automated marketing campaigns and also communicate exact email requirements to the primary database vendor
• Track and analyze direct and automated marketing campaigns
• Use statistical analysis and reports to create automation campaigns
• Coordinate and monitor the maintenance and security of several extensive email databases

Requirements

• Must have a strong knowledge of HTML,CSS.
• Hands-on experience creating wireframes,user flows and high fidelity designs
• Good communication skills .
• Solid core design competency, typography, ideation, color theory, use of texture, spacing, scale, visual presentation development, and layout.

Qualification Any Graduate and Post-Graduate

Experience 2-3 Years