5 Affiliate Marketing Tips that Every Blogger Must Follow
Remember when back in the day, everyone was signing up for pyramid schemes and thinking that they were going to be the next Warren Buffet? Affiliate Marketing carries the same level of hype in today’s time—the difference being that it actually is legit.
At this very moment, content marketing is the hottest business trend and one doesn’t have to do a lot to set up shop. But if the money is so easy, why isn’t everyone churning it? The reason is simple, not everyone knows tiny little details about this business and that’s why, we’re here to bring you some affiliate marketing tips.
To make money with Affiliate Marketing, you have to convince the reader to take certain actions and you’re paid when the given actions are completed.
An affiliate marketing operation sounds like an easy venture, but being an affiliate marketing business that actually engages the audience and brings in the money through conversions is on another level.
Let’s look at 5 Affiliate Marketing Tips that will assist the beginners of the biz along with the people who are stuck in a dull affiliate marketing standpoint. Even if your affiliate marketing venture is killing it, you might want to look at these so as to double-check if you missed a basic thing.
Top 5 Affiliate Marketing Tips for a Perfect Head Start
1. Get to Know Your Audience
An affiliate marketing website isn’t like a traditional business. A person who lacks business acumen might be able to run a convenience store but when it comes to an affiliate marketing website, you have to know everything about who’s going to walk through that virtual door to take interest in your website, let alone buy something from it.
If you are aware of what your niche is, then you already know what your audience would be looking for if they visit your website. One of the best and most basic affiliate marketing tips is to give the audience what they want. If you’re writing a blog about videogames, then advertising for an affiliate that sells kids’ toys won’t cut it.
Educate your readers with relevant products and services and present them what they’re here for—that’s when they’ll pay you back with conversion(s).
If you are unsure whether your audience likes what you’re offering them then ask them! You can go as basic as crafting a type-form or a survey questionnaire asking the readers whether they got what they really wanted. No matter what happens, don’t sell stuff to your audience without knowing what they want.
2. Build Up the Trust Factor
Affiliate marketing is a business that is built on the virtues of mutual trust between the readers and the person who’s delivering the content. If you provide the readers what they came here for (i.e. content that actually educates them and solves their problem), your website would gain a good work on every aspect.
A website grows and blooms when there is an increasing number of returning users on it. These users actually make your affiliate marketing venture sustainable. Conning your audience through misleading click-bait titles and inaccurate links is never the best option and you’ll get a lot of bad press online.
The best way to build up the trust factor is to tell your readers what you do. Your number one objective should never be to bring in the money. It should be building a stable base of returning users, driving traffic and adding people to your email list—all of that while offering customers what they came for. Give them all that and the conversions will follow.
3. Help the Readers
While going through these affiliate marketing tips, do keep in mind that affiliate marketing is done through websites that tend to solve the readers’ problems. Sure, you can tweak your content and all to make it look luscious to readers’eye and make those CTA buttons as big as the Empire State Building. But the readers, they only click and convert when you help them.
Even if you’re being SEO friendly and you’re thinking that the top ten results don’t actually answer the question that the readers ask, then you should make all the efforts to answer it. A real affiliate marketing website builds with a fair amount of returning traffic and if the readers get an answer to their problems, they’ll definitely add your website to the bookmark—now that’s a long term customer you need.
4. Transparency is the Key
Don’t forget to explicitly disclose to your readers that your affiliate relationships exist for you to build money. Recognizing affiliate links is not rocket science and there’s no harm in making few honest bucks. In fact, your readers would be more than happy to comply with all the conditions that’d help you make a sale if you tell them about it.
Not only are affiliate disclosures important for gaining readers’ trust, but on a legal perspective too.
An affiliate disclosure notification has to be displayed on each and every blog page of yours that contains an affiliate link. The affiliate links provided from any affiliate network are in a particular order and readers know it when they see it. By telling them that you are trying to earn some money for tomorrow’s breakfast isn’t really a crime.
You can even jot down small bits in the middle of content like “buy using this link and help me make some moolah”. One very alluring tactic to capitalize on affiliate relationships is by getting exclusive offers. You can provide the users with these offers by incentivizing them. But you need to take the approval of the affiliate network before doing so.
5. The Art of Choosing the Affiliates
Think about it like this: Selling Mother’s Day greeting cards outside an Orphanage isn’t the best idea. When you are choosing what affiliate products to sell, you need to relate it with what you are writing and what’s your niche.
No matter how lucrative the payout is, don’t offer your readers something that they wouldn’t buy.
Major affiliate networks have offers from every niche and there’s no corner that’s untouched. Choosing your affiliates can be done in two ways:
- Either you choose an affiliate according to the content that you’ve already written
- Or you pick an affiliate/set of affiliates and frame a blog around it
In both of these cases, make sure that the content matches your niche in some way. You can go completely off-the-beat once your website has stable user traffic so that you can offer them something fresh.
The approach of writing a blog/series of blogs around affiliates might come in handy when the affiliate is paying you good amount of money on every conversion.
Conclusion: Content is the Key
When you went through these affiliate marketing tips, you must’ve realized that this guide focuses on one thing— offering the readers what they are looking for. Remember this: it takes one helluva sales tactic to sell through affiliate marketing, and you can do it too if you follow these affiliate marketing tips.
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